Posts by April Powell
Rebrand or Brand Refresh? Is it time + which is right for you?
Do you get excited when you look at your website? Your brand elements? Your marketing materials? Is it easy for customers – or prospective customers – to find what they need? To figure out how to work with you? Does your branding reflect the goals + visions you have for your business now and in…
Read MoreWe Need a Future We Can Believe In – Unpacking the Power of Aspirational Design℠
As we reflect back what’s happened so far in 2020, it’s hard not to think about all that’s changed. Grocery shopping, sports at every level, and certainly school look different. Very different. Let’s just say when the year began, supervising home-based learning was NOT part of my plan. There have been just as many changes…
Read MoreUsing Design to Bridge the Gaps in Business and in Life
You’ve got a vision for the future of your business. It’s something you’ve been working toward for months – or even years. Recent events may have slowed down your progress + changed things a little (or a lot). Still, you keep pushing forward for something bigger. Your desire to build the life you want +…
Read MoreUsing Your Business to Give Back – How Entrepreneurs Bring Success to the Community
This is not another post about how challenging 2020 has been. There’s no need to convince you – or anyone else – of that. Today, it’s all about being part of the positive during these difficult times. What positive, you ask? As people continue to struggle financially, emotionally, and in nearly any other way you…
Read MoreWhy Playing Small Isn’t Helping Your Family or the Economy
Why playing small isn’t helping your family or the economy (and what YOU can do about it). Life right now isn’t what any of us anticipated as we began this year. We look at the world through a different lens, which might cause us to hold back on making positive changes in our business. Our…
Read MoreDesigning the Future Begins with Your Website
Think of your website as one of the most valuable tools in your toolbox. After all, it’s the online storefront for your business + the vehicle people use to work with you and purchase your products and services. Captivating customers + generating leads is crucial, no doubt about it. A conversion-based website leads to greater…
Read MoreKiss Hackers Goodbye! 3 Tips To Secure Your Website
I hate to break it to you, but if you haven’t thought about website security, your website is at risk. Don’t panic just yet! We can get through this together! I know that trying to keep up with all the things you need to do to keep your website safe and secure can leave you…
Read MoreHow to Get More Clients by Marketing your Website
Years ago, if someone wanted to find out more information about a particular business, all they had to do was call or visit the business to ask for more information. The person-to-person relationship was the most important part of landing new customers or clients. Today? Not so much – it takes the right marketing strategy…
Read MoreHow to Know it’s Time for a Brand Refresh
Picture this – your website has had some success, but people have a hard time finding what they’re looking for. Or maybe your website looks a bit clunky or outdated. You’re probably worried because while your business has had some success, it isn’t growing like you were hoping for. SOUND FAMILIAR? YOU’RE IN THE RIGHT…
Read MoreDon’t Just Plan For Your Future – Design It
Using aspirational design℠ to improve your brand + website. Take a moment to imagine your business 3 years from now. Has it grown? Have you shifted into a new market? Will you be able to hire more employees? Or maybe it looks like more flexibility in your personal life, more travel, or bigger name clients?…
Read MoreRethinking your business? Don’t quit now!
How to fight for your business during times of crisis The world is a confusing place. It feels like everything has been flipped upside down in just a few short weeks. We started 2020 with some goals and a few dreams. Some were personal – vacations we planned, weight we wanted to lose, rooms we…
Read MoreWhich Email Marketing Platform is Best for my Business?
Comparing MailChimp, ConvertKit, Flodesk, and Drip You’ve invested huge amounts of time and effort into creating a loyal customer base, nurturing those relationships, and building an email list of people who care about your business. Now for the tricky part… actually keeping in touch with all those loyal customers with your email marketing platform! There…
Read MoreHow Can I Simplify my Work Life?
HABITS OF SUCCESSFUL PEOPLE – KEEPING THINGS SIMPLE FOR MORE FLEXIBILITY + CREATIVITY Nothing is more satisfying than success in your business. It’s pretty exciting to watch your big idea take off in the world… but before long things start to get a little complicated. For instance, maybe it was just you when things began,…
Read More5 Reasons To Refresh Your Website + Branding in 2020
Let’s be honest. If you’re reading this, you probably know it’s time, right? Maybe you’ve had a nagging suspicion for a few months that your website and branding are somehow falling short. Or… you might be feeling some familiar frustration every time you try to update your content and can’t figure out how to get…
Read MoreWant to get more business? Start with a better website design
Your website is the first place people go to find you online. Want to get more new clients and make more money? Start with an updated website design.
Read MoreHow to Add Your Website to Google Search Console Easily
The fastest, easiest way to add your website to Google Search Console is by using the Yoast SEO plugin. I’ll show you step-by-step below how to add your website to Google Search Console so you can understand and improve how Google sees your website. Why you should have Google Search Console It’s a free tool…
Read MoreHow to Add Google Analytics to WordPress
Google Analytics helps you understand and analyze your website traffic, giving you valuable information about what is and isn’t working on your website. I’ll give you an overview of the information you can gain and show you step-by-step how to add Google Analytics to WordPress easily. How does Google Analytics work? Google provides you…
Read MoreHow to Choose Your Brand Colors
Wondering how to choose your brand colors? It can feel overwhelming, but it’s not as complicated as you might think. When it comes to branding + website design, one of the first questions I ask my clients is “How do you want your visitor to feel when they land on your website?” It’s such an important…
Read MoreWhat The Font?!? Kerning & Letter Styling Explained
I love fonts. They can evoke feelings much in the same way as colors. Some fonts are fun and flirty while others are super serious. And some fonts (like Comic Sans and Papyrus) should just be removed from existence 😬 NOT ALL FONTS ARE CREATED EQUAL Sometimes it’s the styling of the letters themselves, but…
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