Seriously Custom

Because cookie cutters
belong in the kitchen


Seriously Custom

Because cookie cutters
belong in the kitchen

Seriously Custom

Because cookie cutters
belong in the kitchen

Custom Brand + Web Design Crafted To Align and Elevate Your Business

You've already got...

  • The expertise and skills to create an unforgettable experience for your people
  • A relentless passion for the work you do
  • A big vision for your brand and the impact of your work

Now you’re ready to invest in your online presence, transform how the world sees you, and have your dream clients lining up outside your digital doorstep just waiting to work with you!

My intentional design strategy + your vision of the future = a website of your high-conversion dreams

How’s your website working for you? Getting all the clients and customers you need?

Ultimately, your website is the key to your success. It’s the online storefront for your business and the portal people use to connect with you and purchase your products and services. They need to do more than just find you. They need to trust that you’re the one (and only!) for them and catch a vision for how you can help them.

My work gets at the heart of who you are, your ideal clients, and your big picture goals. We’ll align all three and package it all up into a made-for-you design that supports you to reach new levels of success and fulfillment.

Let’s translate your ‘it factor’ into a visual identity that captivates customers and builds sales!

What's Included...

strategy call

Strategy Call

The magic begins with our first conversation. We’ll chat hopes and dreams and discuss your business – inside and out! You feel SEEN and HEARD and it shows (literally) when your brand comes to life on every page.

brand strategy

Brand Strategy

I get to the heart of you and your customers through my brand discovery process, guided by your expanded vision of the future!

brand development

Brand Development

I’ll channel my design wizardry and get to work building a cohesive brand presence and a visual identity that finally feels like a true representation of your brand.



You need messaging that powerfully communicates the worth of your work and seals the deal for your dream customers! We’ll make sure your words are working FOR you to cut through the noise and convert browsers into buyers.

website strategy

Website Strategy

With your mission, your message, and your goals top of mind, I’ll create the page wireframes to ensure we nail the layout of your site and the customer buying journey.

website design

Website Design

We’ll communicate closely as I work on creating a custom website that fuses your personality and message into every pixel of your website design.

website development

Website Development

After I get your seal of approval of your site design, I’ll move forward with the behind-the-scenes phase to make sure your site is as functional and optimized as it is beautiful.



Time to celebrate! After I hand off your new digital home, we’ll sit back and watch as new customers start to roll in! Get ready to feel inspired to get out there and do what you do best.


Post-Launch Support

Did you think I’d leave you hanging?! Our relationship doesn’t end as soon as your website launches! I’ll be available for post-launch support and cheer you on as you confidently step into your new evolution of business.

Let's Design Your Conversion-Based Website

Let me guess… you’ve up-leveled your life, your goals, and your business, but your brand and website are stuck in the past.

You need an online presence that can keep up with your growth so you can start showing up in a BIG way and attract more of the clients you love to work with.

Through my Aspirational Design℠ approach, we’ll build a brand and website that rises above the noise so you can rise to your full potential.

dream it
design it
launch it

But don’t just take our word for it…


Jenny Hagan


Thank you!!!! Going the extra mile on my branding was really special and I’m so happy. My website is really beautiful – you really captured what I was looking for. It feels so much more elevated and professional! It's achieved my goals (and then some)!


Angee Johnson

Founder, Taste of SLO Walking Food Tour

April’s attention to detail and not letting even the smallest item slip through the cracks speaks greatly of her talent. The website she designed for me is beautiful, and really shows my business’s personality. April is easy to work with, and helped me understand “techie” things that were over my head. I’ve learned so much from April’s gentle guidance and I am 100% happy with my website’s final design.


Sabrina Griswold

Founder, GO Together Media

I wanted a website that was simple for potential clients to navigate. April did a great job understanding my needs and knocked it out of the ballpark.

You’re ready to work with us IF…

  • You’re SO OVER having an online presence that doesn’t match the quality of your service
  • You want your brand and website to be aligned with your goals and where you want to take your business
  • You’re committed to your growth and are stepping into the highest potential version of you
  • You want to connect with your ideal audience in a meaningful way and convert them into paying customers
  • You’re serious about investing in your brand (and you!)
  • You understand the value of having an expert design a fully custom conversion-optimized website
  • The D.I.Y route isn’t for you. You’d rather spend your time focusing on what YOU do best
  • You’re down with a collaborative approach and appreciate a process that feels fun, not overwhelming!
Website Design + Branding



included collateral items

your choice of one of the following: business cards, letterhead, notecard, social media cover photo, tote bag, stickers, or buttons.
(printing is not included, but coordination is available)
(additional collateral items can be added )

You’ll want to allow 8 to 12 weeks for your brand + website project. We'll meet together for a few strategy sessions to discuss your brand and the core message you want to communicate in your copy. You’ll review and approve the design, site structure, and website copy. Most of this happens during the first 4 to 6 weeks or so of our work together. Then my team and I handle the rest.

My availability is limited, so I carefully select projects I’m passionate about + where my superpowers can have the biggest impact for my clients. Since I typically book out well in advance, it's recommended that you get in touch as soon as you know you want to work together to ensure we get your spot secured on my schedule.

Average project prices are listed below, but each project is unique, so after we connect, I'll send you a custom proposal outlining the price + all the details of your project.
Branding – $5,000
Website – $6,500
Brand + Website – $10,000
Brand + Website + Copywriting – $12,500

To secure your spot on my calendar, a non-refundable 20% deposit is required. The remaining balance is typically split into two payments – one due the week prior to your start date, and the final payment due just prior to launching or 12 weeks from your start date, whichever comes first. Alternate payment plans are also available.


Lara Catherine


I absolutely love my new website April designed for me. The process from beginning to end was a great experience. I really enjoyed working with April, she’s a great listener, she’s smart, very friendly and she turned our discussions into a design that so beautifully reflects the work I do. April was there every step of the way. April has a lot of integrity where her work is concerned and it shows. I have already recommended her work to others and I will continue to use her services when I need them.


Chelle Johnson

Founder, Intentional Transformation

I'd absolutely recommend working with April! Especially to coaches who are trying to get websites up and going quickly without too much fuss. I'm really excited to move forward with a beautiful website I'm proud of, one that will allow me to reach my clients more easily and serve them well.


Jeralyn Bowie

Founder, Bowie Family Dental

April has designed two different websites for me and countless advertisements, billboards, signs, cards, flyers, pamphlets, logos, etc. Anytime I need something done, I can always depend on her. Even after I moved to another state she has been right there for me . She is very creative and can produce just what you are wanting with little direction. She is very responsive, timely and cost effective as well. I would not hesitate to recommend her services and have done so to some of my closest friends and family.

Ready to say yes to the website of your dreams?