Consumer Directions
Greater Accessibility and Increased Client Confidence
Consumer Directions
Lisa Kampfer and Shantel Jaszcak founded Consumer Directions because they had a passion for providing financial management services to those who might not otherwise be able to access them. “Providing financial management services is much more than accounting to us, it’s all we do, it’s what we are passionate about,” says Lisa and Shantel.
So when they approached me, their goal was to create a professional, informative website that was easy to navigate and use. They wanted visitors to feel welcomed and respected, and to trust that they were in the right place to receive help. They knew a well-designed website was key to serving their current clients, and also expanding their reach so that more people could learn about and make use of their services.
Because of the nature of their work, accessibility was an important issue for the site. A substantial portion of the people they serve are visually or auditorily impaired, which makes having an accessible, easy to navigate site a top priority. I quickly realized I needed to design and build a site that balanced beautiful elements and great copy with the necessary accessibility features.
Lisa Kampfer and Shantel Jaszcak founded Consumer Directions because they had a passion for providing financial management services to those who might not otherwise be able to access them. “Providing financial management services is much more than accounting to us, it’s all we do, it’s what we are passionate about,” says Lisa and Shantel.
So when they approached me, their goal was to create a professional, informative website that was easy to navigate and use. They wanted visitors to feel welcomed and respected, and to trust that they were in the right place to receive help. They knew a well-designed website was key to serving their current clients, and also expanding their reach so that more people could learn about and make use of their services.
Because of the nature of their work, accessibility was an important issue for the site. A substantial portion of the people they serve are visually or auditorily impaired, which makes having an accessible, easy to navigate site a top priority. I quickly realized I needed to design and build a site that balanced beautiful elements and great copy with the necessary accessibility features.
She was always available when we had to get in touch with her.
– Shantel Jaszcak
Immediately, we formed a tight collaborative bond that allowed the design process to flow smoothly. We discussed ideas openly and successfully avoided the common pitfalls like delays + design challenges that can stall out a new website build.
I worked with the team at Consumer Directions to create fresh brand visuals - from a color palette for the site to a new logo – that reflect its mission and professionalism. Consumer Directions’ clients put a lot of faith in them, and in turn, Lisa and Shantel wanted their branding to reflect the highest levels of professionalism and competence. As a team, we also worked on getting the site’s messaging just right – so that clients felt confident and informed about the services they were receiving.
Once the branding was perfectly dialed in, I went to work developing the site – making sure that each element was accessible in a variety of ways and was easily navigated. This is essential on any website, but was particularly vital for Consumer Directions’ diverse client base. I also shared valuable information about security threats and possible problems down the road, so that they could be avoided before they became an issue.
Our project was so successful that we also hired April on for some aspects of our IT services.
– Lisa Kampfer
Our project was so successful that we also hired April on for some aspects of our IT services.
– Lisa Kampfer
Shantel and Lisa could not have been happier with the results. Their new site reflects their mission and business goals, inspires confidence in their clients, and resulted in increased business almost immediately. They were so pleased with the entire process that they have decided to work with me in an ongoing way for any print-collatoral pieces, as well as many of their IT issues.
Designing and developing the website for Consumer Directions was just the beginning of a beautiful long-term business relationship that everyone is proud to be a part of.
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