Unlocking the Power of Brand Psychology

Unlocking the power of brand psychology

⁤Have you ever wondered why certain brands seem to have a magnetic pull on our emotions and actions? ⁤⁤That’s where brand psychology comes into play. ⁤⁤It’s the behind-the-scenes magic – shaping our perceptions, guiding our decisions, and ultimately determining the success or failure of brands. ⁤ At its core, brand psychology is all about understanding…

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Rebrand or Brand Refresh? Is it time + which is right for you?

Rebrand or Brand Refresh? Which one is right for you?

Do you get excited when you look at your website? Your brand elements? Your marketing materials? Is it easy for customers – or prospective customers – to find what they need? To figure out how to work with you? Does your branding reflect the goals + visions you have for your business now and in…

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Using Design to Bridge the Gaps in Business and in Life

Using Design to Bridge the Gaps in Business and in Life

You’ve got a vision for the future of your business. It’s something you’ve been working toward for months – or even years. Recent events may have slowed down your progress + changed things a little (or a lot). Still, you keep pushing forward for something bigger. Your desire to build the life you want +…

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Designing the Future Begins with Your Website

aspirational design

Think of your website as one of the most valuable tools in your toolbox. After all, it’s the online storefront for your business + the vehicle people use to work with you and purchase your products and services. Captivating customers + generating leads is crucial, no doubt about it. A conversion-based website leads to greater…

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How to Know it’s Time for a Brand Refresh

How to Know it's Time for a Brand Refresh

Picture this – your website has had some success, but people have a hard time finding what they’re looking for. Or maybe your website looks a bit clunky or outdated. You’re probably worried because while your business has had some success, it isn’t growing like you were hoping for. SOUND FAMILIAR? YOU’RE IN THE RIGHT…

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Don’t Just Plan For Your Future – Design It

aspirational design

Using aspirational design℠ to improve your brand + website. Take a moment to imagine your business 3 years from now. Has it grown? Have you shifted into a new market? Will you be able to hire more employees? Or maybe it looks like more flexibility in your personal life, more travel, or bigger name clients?…

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5 Reasons To Refresh Your Website + Branding

5 Reasons To Refresh Your Website + Branding

Let’s be honest. If you’re reading this, you probably know it’s time, right? Maybe you’ve had a nagging suspicion for a few months that your website and branding are somehow falling short. Or… you might be feeling some familiar frustration every time you try to update your content and can’t figure out how to get…

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How to Choose Your Brand Colors

How to Choose Your Brand Colors

Wondering how to choose your brand colors? Well, it’s not as complicated as it may seem. When it comes to website design, one of the first questions I ask my clients is “How do you want your visitor to feel when they land on your website?”  It’s such an important question because all the key design elements…

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What The Font?!? Kerning & Letter Styling Explained

What The Font?!? Kerning & Letter Styling Explained

I love fonts. They can evoke feelings much in the same way as colors. Some fonts are fun and flirty while others are super serious. And some fonts (like Comic Sans and Papyrus) should just be removed from existence  😬 NOT ALL FONTS ARE CREATED EQUAL Sometimes it’s the styling of the letters themselves, but…

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