Business + Branding
Rebrand or Brand Refresh? Is it time + which is right for you?
Do you get excited when you look at your website? Your brand elements? Your marketing materials? Is it easy for customers – or prospective customers – to find what they need? To figure out how to work with you? Does your branding reflect the goals + visions you have for your business now and in…
Read MoreWe Need a Future We Can Believe In – Unpacking the Power of Aspirational Design℠
As we reflect back what’s happened so far in 2020, it’s hard not to think about all that’s changed. Grocery shopping, sports at every level, and certainly school look different. Very different. Let’s just say when the year began, supervising home-based learning was NOT part of my plan. There have been just as many changes…
Read MoreUsing Design to Bridge the Gaps in Business and in Life
You’ve got a vision for the future of your business. It’s something you’ve been working toward for months – or even years. Recent events may have slowed down your progress + changed things a little (or a lot). Still, you keep pushing forward for something bigger. Your desire to build the life you want +…
Read MoreWhy Playing Small Isn’t Helping Your Family or the Economy
Why playing small isn’t helping your family or the economy (and what YOU can do about it). Life right now isn’t what any of us anticipated as we began this year. We look at the world through a different lens, which might cause us to hold back on making positive changes in our business. Our…
Read MoreDesigning the Future Begins with Your Website
Think of your website as one of the most valuable tools in your toolbox. After all, it’s the online storefront for your business + the vehicle people use to work with you and purchase your products and services. Captivating customers + generating leads is crucial, no doubt about it. A conversion-based website leads to greater…
Read MoreHow to Know it’s Time for a Brand Refresh
Picture this – your website has had some success, but people have a hard time finding what they’re looking for. Or maybe your website looks a bit clunky or outdated. You’re probably worried because while your business has had some success, it isn’t growing like you were hoping for. SOUND FAMILIAR? YOU’RE IN THE RIGHT…
Read MoreDon’t Just Plan For Your Future – Design It
Using aspirational design℠ to improve your brand + website. Take a moment to imagine your business 3 years from now. Has it grown? Have you shifted into a new market? Will you be able to hire more employees? Or maybe it looks like more flexibility in your personal life, more travel, or bigger name clients?…
Read More5 Reasons To Refresh Your Website + Branding in 2020
Let’s be honest. If you’re reading this, you probably know it’s time, right? Maybe you’ve had a nagging suspicion for a few months that your website and branding are somehow falling short. Or… you might be feeling some familiar frustration every time you try to update your content and can’t figure out how to get…
Read MoreWant to get more business? Start with a better website design
Your website is the first place people go to find you online. Want to get more new clients and make more money? Start with an updated website design.
Read MoreHow to Choose Your Brand Colors
Wondering how to choose your brand colors? It can feel overwhelming, but it’s not as complicated as you might think. When it comes to branding + website design, one of the first questions I ask my clients is “How do you want your visitor to feel when they land on your website?” It’s such an important…
Read MoreWhat The Font?!? Kerning & Letter Styling Explained
I love fonts. They can evoke feelings much in the same way as colors. Some fonts are fun and flirty while others are super serious. And some fonts (like Comic Sans and Papyrus) should just be removed from existence 😬 NOT ALL FONTS ARE CREATED EQUAL Sometimes it’s the styling of the letters themselves, but…
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