Designing the Future Begins with Your Website
Think of your website as one of the most valuable tools in your toolbox. After all, it’s the online storefront for your business + the vehicle people use to work with you and purchase your products and services.
Captivating customers + generating leads is crucial, no doubt about it. A conversion-based website leads to greater revenue + a stronger business.
But, I have news.
YOUR WEBSITE HAS ANOTHER VERY IMPORTANT JOB – AND IT HAS TO DO WITH HOPES + DREAMS.
We’ve talked about your vision for your business – imagining it 3 years from now. Now, ask yourself another important question:
If I visited your website today, would I be able to guess what your hopes + dreams for your business are?
If that answer is no, don’t panic.You’re not alone. Keep reading and I’ll show you how to align your website with your new vision.
Your website is the digital face of your business.
Your website shares your big vision with the world. It must reflect your personality + passion. It needs to make a great first impression but more importantly, your website needs to inspire others to take action.
The first interaction a potential customer has with your business may be via your website. And I don’t need to tell you the importance of a great first impression.
As the front door into your business, your website welcomes new clients, gives them what they’re looking for + keeps them coming back for more. At least, that’s what it’s supposed to do.
Does your current site do this?
It’s crucial that your website provides a great user experience to anyone who visits. Why? Because anyone who visits your website is a potential customer.
Wishing someone would tell you how to improve your website’s user experience?
- Include a call to action on every page – it can be as simple as a link, form, or button that helps users take the next step.
- Make sure your website is easy to read – sounds obvious, but pay attention to how the colors and fonts you use affect readability.
- Keep mobile and tablet users in mind – a website that looks great on a desktop or laptop screen can get wonky when viewed on a tablet or mobile device.
- Make sure your website is scannable – pay attention to the layout of your website’s pages and leave enough white space between elements.
- Simplify your message – your company’s brand + purpose should be crystal clear to anyone who visits your website.
Be the change you want to see in your business.
Do you want to have a bigger impact in your market and industry? Do you want to build your audience + expand your impact? You can’t wait for the change to happen. You have to act as if you’ve already arrived – with fresh branding and an updated look.
Your brand is the face you show to the world – it’s your way of saying, “Hey, this is me. This is my business and this is what we’re about.” Think of your branding like it’s the makeup + new outfit you put on for a first date. It doesn’t tell your date everything they need to know about you, but it sure helps with a good first impression.
Your brand needs to reflect the new vision you have for your business. The 3-years-down-the-road, hopes + dreams vision.
YOU NEED TO ELEVATE – YOUR MESSAGING + YOUR WEBSITE DESIGN
- Elevate your messaging – think strategically about how you’re presenting yourself on your website. The language you use tells clients + potential clients about your work and the value you offer them.
- Elevate your website design – a well-designed + executed website is essential. Potential clients will judge your business based on how they experience your website. That experience needs to attract your ideal clients.
What we’re talking about here is Aspirational Design℠ – bringing your website + marketing in line with where you want to be in the future.
Click here to learn more about Aspirational Design℠ and why it needs to be part of your plans for your brand + your website.
Make it easy for people to get excited and take action.
Why do most websites include a freebie or a contact box? People want an easy way to connect with causes and businesses they believe in. This is lead generation, and it’s a vital part of your business.
You need to make your website the best marketing tool in your toolbox.
With planning + intentional design, your website can act as a lead generating machine. It will attract more clients, which means more revenue. And everyone wants more revenue, right?
Let’s talk more about lead generation.
When a potential client visits your website, your goal is to turn them into a lead. You’re hoping they will give you something of real value – their email address. Accomplishing this depends on the effectiveness of your opt-in.
The more enticing your opt-in, the more email addresses you’ll get. It’s that simple. An opt-in is an inexpensive way to bring in more potential clients, build brand awareness + increase revenue.
When prospects provide you with their email addresses in exchange for something of value via an opt-in, they’re inviting you into their inbox. You are now able to market to them in this more personal way, further building brand awareness + increasing the likelihood of turning leads into new clients or customers.
Now is the time to ask yourself if your current website is doing enough to persuade visitors to give you their email addresses. Will it attract the types customers and clients you want? Or would a brand refresh help YOU generate more leads?
Take steps toward the website of your dreams
You have hopes + dreams for your business. We’ve talked about how your website needs to be a reflection of that vision. Elevating your online presence elevates your brand + your business. It furthers your position as not only the leader of your business but a leader in your community.
Got a vision for a better future? Let’s make sure your website is up to the challenge.
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