Does LLC Need to be in Your Logo?

You’ve recently changed your business from a sole-proprietorship to an LLC. Does LLC need to be in your logo? Should you get in touch with your brand designer to add those three letters?

Nope. Adding LLC to your logo will make you look like an amateur.

Think for a minute about the big brands like Coca-Cola, Target, Chevrolet, etc. Have you noticed an “LLC” or an “Inc.” in their logos? I bet you haven’t.

The big brands work hard to ensure their image is simple and focused, which makes their brand memorable. Yes, they’re legally protected by an LLC or Inc., but that representation is only found in their legal documents, not their branding.

“LLC” shouldn’t be included in your logo, branding, or marketing materials but it is important that you do include “LLC” in your business title for all legal documentation such as invoices, contracts, leases, legal records, tax returns, letterhead, etc.

What’s an attorney say?

Instead of trusting me, a brand + website designer, you might want to hear it directly from an attorney so you’re absolutely sure. I get it. Here’s what Joey Vitale, attorney at Indie Law has to say:

Forming an LLC is a simple yet crucial step in developing and protecting your business. This process is meant to provide structure, protect against lawsuits, decrease paperwork, and add credibility. And, as Indie Law has written about before, that LLC status goes along way when it comes to empowering the mindset of a small business owner.

But let’s be real. Many small businesses don’t form an LLC right out the gate. They often wait until after they are launched and branded.

We get this question quite a bit: “Hey, I just turned my business into an LLC. Does that mean I need to redo my logo to add in those three letters?”

So, do you need to incorporate “LLC” in your logo?

In short, the answer is no.

In fact, none of your branding/marketing needs to include “LLC,” “Inc.” or “Ltd.” If it is included, this may look amateur. Think of national brands such as Target, Starbucks, and Honda. These companies consistently work to simplify their image and best represent their brand.

Logos are an extension of a company’s trade name, so marketing departments don’t need to include legal designation. Trade names hold the status of a trademark without the confusing legal jargon.

It’s not only unnecessary to incorporate “LLC” into your business logo, but it’s also ill-advised. Corporate designations can create the appearance of clutter within design. The most successful branding is simple and focused – making design memorable. Trust us here—we work with a lot of designers.

Be careful: this standard does not apply to invoices, contracts, leases, legal records, tax returns, letterhead and other purposes.

In summary, you don’t need “LLC” in your branding, but it’s important that you include “LLC” in your business title for all legal documentation.

Joey Vitale, Attorney at Indie Law

If you’re looking for an attorney, I’d absolutely recommend Joey Vitale at Indie Law! He’s incredibly knowledgeable, fun, and easy to work with!

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