How to Get More Clients by Marketing your Website

Years ago, if someone wanted to find out more information about a particular business, all they had to do was call or visit the business to ask for more information. The person-to-person relationship was the most important part of landing new customers or clients. Today? Not so much – it takes the right marketing strategy to land new customers.

For years now, when someone has wanted to learn about a business, what do they do? They Google the business – and if they’re lucky, they find a website. Your website is actually the front door into your business!

Imagine if – in the days before the internet – you walked into a business and everywhere you looked there were outdated flyers, ripped chairs to sit in, and no one greeting you. You looked around and saw outdated products. What would you do?

You’d walk out and probably never go to that business again because you were looking for a good experience and didn’t find it. 

The way we do business may have changed, but the kind of experience people are looking for hans’t changed. People want information to be accurate, easy to find, and helpful. They don’t want to see a dated design thrown together like a bunch of old ripped chairs. They want a professional + clear glimpse into what you can offer them.

Stop looking at your website as a placeholder for information. Start using it as a tool to welcome in new clients, give them what they’re looking for + keep them coming back for more.

ESSENTIALLY » MAKE YOUR WEBSITE THE BEST MARKETING TOOL IN YOUR TOOLBOX.

With the right strategy, you can turn your website into a lead generating machine. Imagine attracting more new clients… which means attracting more revenue. Who doesn’t want that, right?

Lead Generation

Generating leads is the key to making contact with your future clients, so it’s a great place to start.

B2B marketers often spend over 50% of their marketing budgets on lead generation alone. Why? Because we all want new clients!

When your potential clients come to your website, you need to give them a clear and inviting opt-in that will entice them to give you something of real value – their email address. This invitation into their inbox should not be taken lightly. Not only have they given you permission to contact them on a regular basis, but they’ve given you the opportunity to build their awareness of your brand.

The more inviting your opt-in, the more email addresses you’ll get. It’s an inexpensive and effective way to bring in more clients, increase your revenue + build your brand awareness. The more people know who you are and what you do, the more likely you are to turn those leads into new clients – which means more money in your pocket.

What is your current website doing to persuade visitors to give you their email addresses? Maybe a brand refresh would help YOU generate more leads.

Social Media Strategy

It’s no secret that social media can help your business, but are you using it the right way?

Did you know the average person spends over 2 hours on social media a day? From the perspective of your business, that’s a lot of time that you could use to put your brand in front of a potential client.

With a good social media strategy, you can put relevant content in front of people and bring them back to the front door of your business – your website. Your social media strategy should be aligned with your website so you can ultimately get them to your opt-in.

Social media could be the first place someone is introduced to your business, so it’s important to know what your audience is interested in and what their pain points are so YOU (the expert) can address them. The messaging you use should be tailored to fit those potential clients you just can’t seem to get right now. Talk to THEM in the right way, and you’ll get them to click through to your website – right where you can best help them with your service or product!

Think about how you are currently using social media. Do you have a strategy? And does that strategy align with your brand + lead people to your website?

Search & SEO

Search engines use website content for two things: search and authority – which makes search and SEO vital for marketing your website.

Having higher rankings with search engines probably doesn’t sound all that glamorous. You know what does sound nice? More traffic to your website! That’s what proper SEO will do – increase your traffic. And more traffic means more leads, which will eventually mean more clients.

The better a website is designed and organized, the higher it’ll rank in search engines. The better the photos, the higher a website will rank. The better the content (blogs, case studies, articles, testimonies, etc.), the higher a website will rank. Ultimately, it’s important to pay attention to the details – all the details – of your website.

Knowing the problems that a potential client is looking to solve will help you use the right keywords in your messaging. This shows search engines – and your future clients – that you have the solutions they’re looking for.

Think about your dream client. What are they looking for? If they type into Google a general list of services you provide, will your business show up at the top? Or will they be scrolling for a while before they land on your website?

Ricky Bobby said it best in in Talladega Nights, “If you ain’t first, you’re last”.

After doing some Google searches, if you find you’re not at the top, it may be time to work on your SEO.

Building Your Marketing Toolset

When it comes to marketing your website, it doesn’t have to be difficult, but it does require strategy. All the tools need to point back to one thing – your website! With the right marketing, you are setting yourself up to be a successful entrepreneur by connecting to your customers at their level. Marketing is about meeting the client where they’re at and putting your best foot forward.

Isn’t it time you turned potential clients into your NEW clients?

Let’s talk!