PROJECT DETAILS:

Johnson Locating needed a website that clearly communicated what they do, who they serve, and why their work matters — all while maintaining a strong, local, relationship-driven brand presence.

I worked closely with their team to develop a strategic, easy-to-navigate website that simplifies complex information and speaks directly to both utility companies and excavation professionals.

The result is a clean, straightforward website that:

✔ Clearly explains their underground utility locating services and process
✔ Communicates the importance of safety and compliance before excavation
✔ Highlights their local expertise and strong relationships within the community
✔ Guides users toward taking action through a streamlined contact and bid request process

Because their services are highly specialized, a major focus was placed on content clarity — ensuring visitors quickly understand what Johnson Locating does, why it matters, and how to get started.

The final website positions Johnson Locating as a trusted, knowledgeable partner in the Central Minnesota area, reinforcing their reputation for reliability, safety, and quality work.