Using Design to Bridge the Gaps in Business and in Life

You’ve got a vision for the future of your business. It’s something you’ve been working toward for months – or even years. Recent events may have slowed down your progress + changed things a little (or a lot).

Still, you keep pushing forward for something bigger. Your desire to build the life you want + give back to the world around you drives you to keep moving your business to a higher level.

While you’re changing things inside your business, are you also adjusting your website to reflect those changes? More importantly – are you using branding + web design to simplify your business + bridge gaps for your customers?

Let’s talk about what I mean by this and why it’s important.

Design makes complicated things seem simple.

As businesses grow + change, things often get more complex and confusing. Your customers + clients might struggle to keep up. As a business focused on relationships + customer satisfaction, struggle and confusion don’t match your vision of the ideal customer experience.

Do you find yourself answering more questions before people are ready to work with you? Are prospects pulling a disappearing act after talking with you? The root cause could be a process that seems overly complicated or confusing to potential customers.

It’s time to take a close look at your website. Potential customers + clients will judge your business based on how they experience your website. A confusing or frustrating user experience will rarely lead to a sale.

How Aspirational Design℠ can help

Your website is one of the most valuable tools in your toolbox. We’ve certainly talked about that more than once. Effective design + strong copy can help guide prospects through the customer journey you envision for them. Your website needs to captivate customers and generate leads.

An effective website makes even the most complicated process seem simple. And that is what Aspirational Design℠ is about. The focus is on the customer. We take a look at your processes from the customer’s perspective and make sure you’re giving them the answers they need. The result? A prospective customer who feels informed, confident + ready to move forward with you.

Your website has another job. And it’s just as important. It tells the story of the business you will be in the future. Your dreams for your business are tied to your dreams for your customers. Aspirational Design℠ helps you tell this story.

Aspirational design makes it easy for customers to work with you.

The world is a crazy place right now. There’s no other way to put it. We’re all feeling overwhelmed + a bit anxious. Things that were ordinary and everyday have been anything but for months. It feels like a gift when something is easy to understand + simple to accomplish.

Give your customers that gift.

How Aspirational Design℠ makes things easy for your customers.

No one needs extra steps or additional things to remember. And that includes your customers. Take a good look at your processes + your website and ask yourself some important questions:

1. How easy is it to work with you? Can visitors to your website easily learn about what you do + how you do it? If they need more info or want to take the next step, are they able to quickly + easily figure out who to contact and how?
   Aspirational Design℠ means making it easy + enjoyable to work with you. You want prospects coming to you excited to work with you – with smiles already on their faces.
2. Do your customers and clients know exactly how to buy your products or hire you for your services? Have you ever found yourself on a business’ website trying to make a purchase and you can’t figure out how to navigate your way through their process? I know I have. Did you end up buying from that business? I know I didn’t.
   Aspirational Design℠ means navigation that is well thought out with the customer in mind every step of the way. It means clear branding + design that communicates your message clearly – eliminating opportunities for confusion + frustration.

Of course, your website doesn’t tell a customer everything they need to know about you. But don’t underestimate its power. In addition to making a great first impression, a well-designed, effectively branded website can move customers closer to working with you even before making contact directly. Put a smile on their face from the start!

Branding builds bridges of trust between you and your clients.

There’s something calming about knowing you’re in the right place. It’s that feeling of sinking into the perfect spot on your couch after a long day. Add in a warm blanket and cup of coffee or hot cocoa (I am from Minnesota, after all), and all seems right with the world.

Aspirational Design℠ gives your customers that “just right” feeling.

Your customers want to feel like they’re in the right place, too. Right now, more than ever, they crave peace and security. The kind that comes with confidently trusting a professional to take their mess – whatever it may be – and make it better. Your brand has the power to give customers + clients a feeling of confidence – if you’re communicating it clearly + effectively.

It’s time to start building that bridge.

Aspirational Design℠ connects your business + your customers with a better future. It bridges the gap between the craziness that is right now + a successful future. People want the help you provide, but they need to trust you in order to get it. Your website – when it’s designed with a better future in mind – bridges this gap.

As you continue to move toward your future vision + dreams for your business, you’ll be able to focus on giving back to your community + the world around you. Truly something to aspire to.

What gaps do you see in your business and marketing? Let’s use design to build bridges + solve problems so you can move confidently into the future. Apply now!